ABOUT US
Since its founding in 1994, 241co. (Niyonichi Co., Ltd.) has continued to make denim pants and other clothing and miscellaneous goods from Kojima, Kurashiki City, Okayama Prefecture, which is the holy land of jeans, to the world.
We have a sewing factory with a "laboratory" function to pursue sewing techniques and expressions, and have worked as a partner as a creator of more than 250 brands in Japan and overseas. In addition to sewing, we offer unique techniques such as special embroidery and ozone decolorization that reuses 100% of the water used.
Not only OEM/ODM business,We are also developing our own brands that revitalize local industries and utilize local resources.
In 2018, we were selected as a leading company for the regional future by the Ministry of Economy, Trade and Industry, and in March 2020, we were certified as a regional industrial resource utilization business plan. I'm here.
CONCEPT
Our concept, "Tsunagu".
We are developing our business based on two connections.
CREATE
NEW VALUE
hook up
Fashion has the power to make people happy.
Beyond the boundaries of the apparel industry,
The power of various genres and fashion
We create new value by "connecting".
It's not easy.
Rather,The more hard work you do, the better you can do.
We have made denim of the highest standard in the world.
With all my heart, I want to create products that cannot be imitated by anyone.
It would be easy to compromise, but
Because you can't cheat yourself.
What kind of "new value"
can you create
That's what I'm most looking forward to.
This thought is our strength
It is the root of our planning and development capabilities.
1. Connect to create value
TO THE NEXT GENERATION
environmentally friendly,
sustainable products.
In fact, apparel product manufacturing has various issues such as "sewage" discharged during the processing process, which has become a social problem around the world, and "residual fabric" left over from the manufacturing process.
At Niyonichi, we are working on a "Product by e" approach to creating products that are environmentally friendly and meet the needs of the current generation without compromising what future generations need.
Environmentally friendly and sustainable products, manufacturing that values the essence.
Reliable technology and sensibility
for the next generation.
In Kojima, Okayama Prefecture, the birthplace of Japanese denim,Cultivated by continuing to make apparel productsWe have the skills and sensibility of reliable craftsmen.
"I want to show this technology to the next generation."
"I want you to hold it in your hand and feel it."
That's why we make products using reliable technology.We are making things that connect this to the next generation.
2. “Leave it for the future” connect